Strategic Analysis Report

AT 325: Apparel/Textile Retail: The objective of this report was to analyze the strategic retail mix elements of a chosen retailer. My retailer was Nordstrom Rack, under the category of off-price retailers. I had to consider how the elements contribute to the retailer's success or failure. I did this by providing a brief descriptive summary of the retail mix elements, conducting a SWOT analysis, and making recommendations for enhancing the retailer's performance and success into the future.